A successful hiring process begins with a clear and specific job description. But what exactly should yours contain? Of course, non-negotiable requirements should be listed to avoid unsuitable applications. If your listing is too generic, unspecialised jobseekers might apply.
However, according to an often-cited report, women are unlikely to apply for jobs unless they have 100% of the skills required, whilst men will apply if they have 60% (source). What this demonstrates is that specifying too many qualities and skills in a job listing may actually dissuade promising jobseekers from applying. It’s a careful balance between writing your employee ‘wish-list’, and discouraging perfectly suitable applications.
It’s also important to distinguish your opportunity from all the others on the job market. In the battle for talent, a strong company culture alongside some attractive perks can make a big difference to the calibre of candidates you attract. Make sure you describe all this fully in the listing.